Some great new research out of Univ. of VA and Harvard was just summarized in a post on Science of Relationships. As we pointed out in a Web Serial, we tend to be more attracted people who like us back (all other things, such as physical attraction, held equal). This new research adds an interesting twist: women (men were not included in the study) are more attracted to men who show some ambiguity when initially getting to know each other.
Have a look at the post:
Are you more likely to be attracted to someone who is into you? Or do you like those that don’t reciprocate your interest? This is one of those cases where your intuitions might be wrong. You need to be cool and downplay your interest in someone to get them to like you, right? Nope; it turns out that there’s a lot of research showing that we tend to like those people who like us right back.