Use of human voice in social media can help organizations build relationships

Very cool study out of Missouri School of Journalism that was picked up by Science Daily. It’s not surprising that people show a preference for social networking that includes human voice; after all, it’s very hard to convey emotion via text :) ! It would seem like a natural extension of this research to test a voice greeting on dating sites. Check it out:

Researchers have found that utilizing a personal human voice when communicating online leads to much higher user satisfaction ratings than impersonal communication.

Read the rest of the post at the original site, and be sure to visit ScienceDaily: Relationship News!