For this edition of the Interpersonal Science blog, we are pleased to interview Dr. Brian G. Gilmartin, Professor of Sociology at Montana State University-Northern. In 1987, he published Shyness and Love: Causes, Consequences, and Treatment, which was the first comprehensive scientific investigation of dating and relationships initiation problems (for which he coined the term “love-shyness”). In writing the book, Dr. Gilmartin presented the existing sociological, psychological, and biological literature, as well as the results of his survey of hundreds of men who struggle to form relationships with women. His analysis included recommendations for interventions aimed at improving interpersonal functioning. Gilmartin’s book has been embraced by many as an honest and compassionate description of their difficulties.

IS: Dr. Gilmartin, thank you for taking the time to answer some questions for us. First of all, what do you think about the reception Shyness and Love has received?

BG: When I was first looking for a publisher back in 1985, I was somewhat amazed that literary agents and publishers were both skeptical about the idea of a book on any form of shyness selling well. This is despite the fact that Phillip Zimbardo’s 1977 book [Shyness: What it is, What to do About it] on the subject actually did rather well.

So I had to settle at that time for University Press of America. It turned out that it and the much shorter The Shy Man Syndrome, did much better business in Japan than it did here in the United States. Over 30,000 copies were sold there. And as a result, I was offered a consultancy position over there – which I have very much enjoyed over the past 15 years. I have especially enjoyed the free trips to Japan!

To the best of my knowledge, my work has not been published in any of the European countries.

Another issue is the fact that even in 1985, some 93 percent of all literary agents in New York (and elsewhere) were women. Some of these women were “put off” by the fact that LOVE-SHYNESS dealt only with males – even though I tried to make the point clear that love-shyness is almost exclusively a male problem.

IS: The two decades since the book’ publication have seen a great deal of change; what do you think are the most important factor(s) affecting love-shy men in the modern world?

BG: One of the most important developments on the love-shyness front is the increasing degree of consensus that at least 40 percent (two out of five) of the most severely love-shy males have ASPERGER’S SYNDROME. This, as you know, is high functioning autism. The diagnostic category was first introduced back in 1944, by Austrian psychologist Hans Asperger. Unfortunately, Asperger’s important work did not come to the attention of the English-speaking world until rather recently – not until 1982 in Great Britain, and not until 1990, here in the United States.

Asperger’s Syndrome can be most accurately diagnosed using neuroimaging strategies. However, you might want to check the basic behavioral manifestations of Asperger’s, which are listed in the DSM-IV-R. Some 11 out of every 12 cases of Asperger’s are male. And a key symptom is that of severe shyness in informal, unstructured situations. Asperger’s boys typically had no playmates while growing up, had been bullied, and normally played alone while pursuing somewhat unusual (for children) and adult interests.

I think the “link up” of severe love-shyness with Asperger’s Syndrome, may be good news in disguise – because it may open up a range of preventative learning experiences and therapeutic strategies for love-shys, that otherwise would not become available to them. The earlier in life this problem can be diagnosed, the better the overall prognosis. The brain is highly malleable (see work on neuroplasticity), and early training in interpersonal skills can and does make a big difference.

IS: One change impacting the landscape of dating has been the development of dating websites where people can meet one another. How do you see this playing out for men who struggle to initiate relationships?

BG: I think that the enormous improvement in the social acceptability of “internet dating” sites can (and has) helped a great many love-shy men. Today, fully 20 percent of all American marriages eventuated from “first meetings” through the Internet or through some sort of “computer dating”.

Computer technology has helped out a great deal in this regard. But it has done nothing to deal with the physical attractiveness bugaboo. We still need to find the genes that control for the programming of physical (and especially FACIAL) prettiness/attractiveness. For many men, it is impossible to “fall in love with” someone who is not perceived as having a pretty face. In this regard, the face is of much greater importance than the rest of the body.

I think that in the future we may be able to develop a technology that would give all eligible young men and women a BAR CODE, similar to that which is found on many supermarket products. This bar code would contain a great deal of DNA-related information as well as data germane to politics, social views, religious orientations, musical tastes/predilections, entertainment interests, hopes, desires, aspirations and dreams, etc. Such a bar code (which could be entered into computers and on the internet) might easily be disseminated throughout the world – so that people could much more easily locate those whose major attributes are similar to their own.

IS: Given that changes in gender politics have altered the roles men and women play in society (and in romantic relationships), do you see love-shyness becoming a more prevalent problem among single women?

BG: One can argue that love-shyness in females is manifested by the shy woman refusing invitations for dates and for informal conversations with men, that she really would very much like to accept. Saying “no” all the time IN SOME CASES may reflect an underlying fear, anxiety, as well as severe shyness. But even those women thusly afflicted, are highly likely to still have their female friends. In fact, that is a major sex difference right there: love-shy males tend to be friendless vis-à-vis BOTH sexes, whereas love-shy females are merely deficient of subconsciously desired MALE companionship.

So in terms of rate data, I do not see changes in gender politics as having produced any increase in the prevalence of “love-shyness” among women.

In short, women can satisfy their needs for emotional intimacy by and through their female friendships. In contrast, MALES do not enjoy this luxury. Males can satisfy their emotional intimacy needs only through interaction with a female.

IS: In what direction would you like to see the research on dating and relationships initiation go?

BG: At University of London some fascinating work is being done using brain scans – e.g., SPECT scans, fMRI and PET scans, etc. – that can easily determine whether or not two people are actually indeed in love. Of course, this is separate from the love-shyness area of research. But I think it is worth mentioning.

I would like to see research conducted on a “Harrad College” type of model, wherein 18-year old college freshmen are paired off with opposite sexed room mates. I think that this could cultivate interpersonal skills, social self-confidence, as well as a more realistic, down-to-earth attitude with respect to heterosexual relationships. I think it might also cultivate an improved level of academic performance, at least in male students.

One of the promising areas of research pertains to what in social psychology is called “biased interaction”. This involves hiring confederates (very attractive, interpersonally well-skilled FEMALE confederates), and assigning them to go out on dates with love-shy males. The “twist” is that the love-shy male is unaware of the fact that he is dating someone who is being paid to go out with him.

This approach resembles “practice dating”, which I discuss at length in my book. However, it is a considerably more forceful approach that has shown considerable promise. Sharon Brehm discusses it in one of the earlier editions of her standard Social Psychology textbook – the 3rd edition, I think. Anyway, psychologists Robert Montgomery and Francis Hammerlie conducted a study using this strategy. And if their findings are to be believed, they achieved considerable success with it. “Biased interaction” has a history going back to 1937, when Cornell University psychologist Robert Guthrie did a study on just one “wallflower” girl – an experiment that worked quite well. And she, of course, was kept entirely unaware of the fact that she was a “guinea pig” in a psychology study.

The logistics of “biased interaction” and to a lesser extent, of “practice dating”, are very challenging. And so extremely few psychologists have used either of these strategies, or experimented with them.

IS: Modern developments in evidence-based behavioral healthcare (e.g., cognitive-behavioral therapy and exposure-based treatments) have been demonstrated to be effective in treating anxiety in a number of settings. Do you think these interventions have the potential to impact love-shyness?

BG: Love-shyness (including Asperger’s) inheres in the limbic system or in the EMOTIONAL BRAIN, NOT in the intellectual brain, NOT in the higher cortical, reasoning centers. This constitutes another reason for helping children as early in life as possible (example: at age 3 or 4), as soon as they begin to display symptoms.

Simply put, cognitive-behavioral therapy has its limits. I teach cognitive-behavioral therapy. And so I have great confidence in it, BUT NOT FOR THE FORM OF SOCIAL PHOBIA THAT BOGS A PERSON DOWN IN INFORMAL, UNSTRUCTURED SOCIAL SITUATIONS. As a case in point, the Joseph Wolpe “psychotherapy by reciprocal inhibition” simply cannot be adapted to the dating scene – because it is unstructured, requires improvisation, and because there is no way to predict in advance what might happen over the course of a relationship.

In contrast, if a person is afraid of public speaking or playing the piano at a concert or appearing in a stage play, THIS SORT OF THING CAN BE CURED (or close to “cured”) USING PSYCHOTHERAPY BY RECIPROCAL INHIBITION – as well as other cognitive-behavioral strategies.

Rational reasoning simply will not release the amygdala from its imprisonment, nor will it modify traumatic memories, or normalized an abnormally high level of monoamine oxidase – or calm down an overly active RIGHT pre-frontal cortex.

Parenthetically, “biased interaction” would also quality as “exposure treatment”. But again, the logistics are overwhelmingly difficult for therapists and clinicians to negotiate.

IS: Thank you again for discussing your research with us. And thank you for all the work you’ve done to understand and help people develop happier and healthier love lives.

BG: I hope the foregoing ideas have provided you with some helpful insights.

You can’t help it; if you’re plugged into popular culture at all, you’ll come away with the idea that everybody is having a lot of sex. In fact, they’re having a lot of sex with a lot of different partners. This is particularly true if you watch television dramas: a cast of characters mix-and-match from week to week, moving from one passionate moment to the next. Those of us living in real life – which can often look very different – can’t help but feel like we’re missing out on something. In short, whether we admit it or not, compared to those characters it seems like we’re dating a lot less than we should be. But how accurate is this perception? How many partners do most Americans really have?

Luckily for us, researchers have asked this question; specifically, how many people has the average American adult had sex with in the past 12 months? Despite what you see on TV, no matter how you divide it, the answer is one ^{1, 2}. Regardless of the age group, and regardless of geographic area, Americans tend to have slept with one partner in the previous 12 months. This is a far cry from the string of hookups we see celebrated on TV. In fact, as many as 80% of Americans have had either zero or one sexual partner in the last year. And what of the rest? If someone was part of the minority that had more than one partner, it is most likely that they had fewer than four (only 3% of Americans had five or more).

Of course, this is just looking at number of partners in a single year. What about if we extend the time frame out to five years, surely then the numbers will start to add up? Actually, only 4% of people have had ten or more sexual partners in the last five years, which hardly lives up to the stereotype so popular in the media.

The truth is, people tend to form long-term relationships, and they tend to wait a while before having sex with a new boyfriend or girlfriend ¹. The perception of everyone coming home with a different person each weekend is statistically very, very improbable. But what about the celebrated freedom of the college years? Have 30 years of low-budget campus comedies been lying to us? Although there were some differences between age groups (with the younger people tending to acquire more partners), these differences were almost negligible.

Given the rather surprising finding that Americans tend to have a single partner per year, we wondered whether or not this was common knowledge. At least as far as college students are concerned, it isn’t. A series of studies have found that college students tend to vastly overestimate the sexually permissive attitudes and behaviors of their peers. Case in point: the National College Health Association survey ³ of almost 30,000 college students in 2002 showed that these young adults believed 85% of their peers had been with two or more sexual partners, when the reality was a far lower 28%. Furthermore, they also vastly underestimated the percentage of their peers who were not sexually active. Students’ assumptions about their peers’ attitudes towards sex appear to be similarly inaccurate. Additional studies have shown students over-estimate their peers’ level of comfort with sexual behavior ⁴ and sexual activity while not in a relationship (i.e. “hooking-up”) ⁵, as well as expectations for how soon in a relationship sexual intercourse should occur ⁶.

This brings up an interesting question: if Americans tend to be largely monogamous, why does it seem like everyone is getting a lot more action than the data support? Well, partly because that’s what makes for good TV. A study from 2006 found that college students believed that others were a lot more sexually promiscuous than they actually were, and that they had gotten that idea from watching TV ⁷. In fact, the more entertainment media a person is exposed to, the higher their estimates tend to be ⁸. However, it might also depend on who we compare ourselves to in real life; people tend to pay attention to new and different things (in other words, the people who stand out in the crowd), and are more likely to notice things that support what they already believe. If we believe that the average person’s love life is filled with a constant stream of new men or women, we may tend to remember the one popular person who appears to fit this stereotype, rather than the 99 others standing alone at the bar – or the countless others sitting at home.

References

1. Gagnon, J. H., Michael, R. T., & Michaels, S. (1994). The Social Organization of Sexuality: Sexual Practices in the United States. Chicago: University of Chicago Press.
2. Zimmer-Gembeck, M., & Collins, W. (2008). Gender, mature appearance, alcohol use, and dating as correlates of sexual partner accumulation from ages 16-26 years. Journal of Adolescent Health, 42(6), 564-572.
3. American College Health Association. (2002) National College Health Assessment: Reference Group Report. Baltimore, MD: American College Health Association.
4. Cohen, L. L., & Shotland, R. L. (1996). Timing of first sexual intercourse in a relationship: Expectations, experiences, and perceptions of others. Journal of Sex Research, 33(4), 291-299.
5. Lambert, T. A., Kahn, A. S., & Apple, K. J. (2003). Pluralistic ignorance and hooking up. Journal of Sex Research, 40(2), 129-133.
6. Hines, D., Saris, R., & Throckmorton-Belzer, L. (2002). Pluralistic ignorance and health risk behaviors: Do college students misperceive social approval for risky behaviors on campus and in media? Journal of Applied Social Psychology, 32(12), 2621-2640.
7. Chia, C. S., & Gunther, A. C. (2006). How media contribute to misperceptions of social norms about sex. Mass Communication and Society, 9(3), 301-320.
8. Buerkel-Rothfuss, N. L., & Strouse, J. S. (1993). Background: What prior research shows. In B. S. Greenberg, J. D. Brown, & N. Buerkel-Rothfuss (Eds.), Media, sex, and the adolescent (pp. 225-247). Cresskill, NJ: Hampton Press, Inc.

When we’re attracted to someone, but the relationship does not progress smoothly towards romance, it’s easy for us to question ourselves. We ask why he or she doesn’t seem interested, and the answers we come up with often reflect our insecurities. We may worry that we’re unattractive, not successful enough, too old, or just not interesting enough to be liked by the object of our affection. The reality underlying the situation is likely to be a bit different: research has shown that romantic relationships can fail to develop even when both people are attracted to each other ¹.

Most of the advice readily available to the shy or lovelorn focuses on the right way to dress, talk, or act in social situations. But what if our dating difficulties are not due to a lack of attractiveness or social grace? Researchers have demonstrated that our internal perceptions may be as important (or even more important) than our clothing or behavior ^{2, 3}.

A group of researchers in Canada have shed some light on how anxiety about dating can affect our ability to interact with men or women we are attracted to. They point out that, when we are interested in someone, we are faced with what psychologists call an approach-avoidance conflict: we want to pursue a flirtatious, romantic interaction (which requires approaching them, both physically and socially), yet we are fearful of the prospect of being rejected (which leads us to want to avoid any situation that could lead to rejection) ⁴. When faced with this conflict, what do we do? A full three quarters of us are likely to avoid directly communicating attraction (or flirting, in plain English) to our potential romantic partner for fear of being shot down ⁵! Furthermore, as we’ll soon see, when we do communicate our interest, we are likely to overestimate how much interest we are actually showing.

In the first of two studies looking at people’s perceptions about how much attraction they communicate, participants (both men and women) viewed videos of introductions from attractive, young, opposite-sex models. They were then asked to record their own response to the model (speaking into a camera, webcam style), and were told that their responses would be shown to the model whose introduction they had viewed. Instead, these recordings were actually shown to a different group of people (of the same sex as the model), who were asked how attracted they thought the participant was to the person the video was made for. For example, a man viewed an introduction from an attractive young female model, and recorded a response for her; then another woman viewed his response, and rated how attracted she thought he was to the model. The researchers also asked the participants to rate how much attraction they thought they had shown in their response videos. When the participants’ ratings were compared to the groups’ ratings, the results were intriguing. The participants who reported fearing rejection thought they were communicating more attraction than they actually were ⁴.

In a follow-up study, the same researchers tested this phenomenon again, but used face-to-face interactions with opposite sex participants instead of videos. This time, the participants who feared rejection not only showed far less interest than they believed (as above), but they also appeared far less attracted to the their interaction partners than they actually were. In other words, when they liked someone, they didn’t show it. In fact, the more attracted they were, the less attracted they appeared ⁴.

This might lead you to ask why people tend to communicate so little attraction when they are actually interested in another person. The researcher’s explanation was that people suppress or clamp down on their signals of attraction when the risk of rejection is too high ⁴. Remember the approach avoidance conflict from above, and the finding that 75% of us may opt for avoidance in such a situation? We may not intend to completely stifle all signs of interest, but the problem is that we are poor judges of how much attraction we are really showing – if we feel attracted internally, we may assume that it is obvious to others in our behavior externally. So we clamp down hard to try to control how others see us, and end up hiding our attraction (especially when we’re afraid of rejection or with people we’re very attracted to).

Now consider what this might mean for your own daily life: that person that you’ve been flirting with might have no idea you’re interested! And, if the object of your affection does not respond, it might not mean that you are being rejected. Your signals might just be too subtle to be noticed (not to mention the difficulties we have when it comes to recognizing the signs that someone is attracted to us, which is a topic for another day). But does it matter whether someone knows you’re interested? It sure does: research has shown that we like people who are interested in us romantically ⁶, and that we prefer to date the people we feel are most likely to accept us ⁷. So take the risk of being more obvious, and you might encourage someone else to do the same!

References

1. Sprecher, S., & Duck, S. (1994). Sweet talk: The importance of perceived communication for romantic and friendship attraction experienced during a get-acquainted date. Personality and Social Psychology Bulletin, 20(4), 391-400.
2. Holmes, J. G. (1991). Trust and the appraisal process in close relationships. In W. H. Jones & D. Perlman (Eds.), Advances in personal relationships (Vol. 2). London: Jessica Kingsley.
3. Orvis, B. R., Kelley, H. H., & Butler, D. (1976). Attributional conflict in young couples. In J. H. Harvey, W. J. Ickes, & R. F. Kidd (Eds.), New directions in attribution research (Vol. 1, pp. 353-386). Hillsdale, NJ: Erlbaum.
4. Vorauer, J. D., Cameron, J. J., Holmes, J. G., & Pearce, D. G. (2003). Invisible overtures: Fears of rejection and the signal amplification bias. Journal of Personality and Social Psychology, 84, 793-812.
5. Vorauer, J., & Ratner, R. (1996). Who’s going to make the first move? Pluralistic ignorance as an impediment to relationship formation. Journal of Social and Personal Relationships, 13(4), 483-506.
6. Aron, A., Dutton, D. G., Aron, E. N., & Iverson, A. (1989). Experiences of falling in love. Journal of Social and Personal Relationships, 6(3), 243-257.
7. Shanteau, J., & Nagy, G. (1979). Probability of acceptance in dating choice. Journal of Personality and Social Psychology, 37, 522-533.